Our Team

Who We Are

We don’t publish theory. We publish what works in local search right now. Ranking a business in Stockton requires more than claiming a Google Business Profile. It takes proximity optimization, review velocity management, and exact NAP consistency across fifty different data aggregators.

Ranking on maps is not magic.

It requires knowing exactly what the algorithm values. We test these variables daily across multiple local verticals. We document the friction of local search. We publish the results here.

Meet the Team

Regina Miyar, Founder & Lead Strategist

Regina Miyar founded SOCIA to solve a specific problem. Local businesses were losing map pack visibility to competitors with worse services but better proximity signals. She spent years navigating competitive digital markets across the United States and Latin America. That international exposure revealed exactly how Google treats local entities in different environments.

She brings that high-resolution understanding directly to stocktonlocalseo.com.

Her approach strips away the noise. She ignores vanity metrics. She focuses entirely on data-driven local search optimization, brand visibility, and revenue-generating map rankings. When a Stockton HVAC contractor drops out of the local pack after a core update, Regina leads the recovery.

She audits the LocalBusiness schema. She maps the citation inconsistencies. She fixes the problem. Connect with Regina on LinkedIn.

Mateo Vargas, Technical SEO Director

Mateo builds the architecture that Google actually understands. He writes custom Service and FAQ schema markup by hand. This bypasses bloated WordPress plugins that slow down site speed and confuse crawlers. Before joining us, he spent four years recovering suspended GBP listings for multi-location franchises.

Clara Lin, Citation Auditor

Clara finds the blind spots in your local footprint. She hunts down rogue Yext listings and corrects mismatched NAP data across tier-two directories. She builds review generation workflows that actually get customers to leave feedback. She tracks local ranking fluctuations daily.

Our Editorial Standards

We hate generic SEO advice. You won’t find vague tips about writing good content on this site. Every strategy we publish goes through a strict validation process.

• Live Testing: We apply tactics to real client sites before writing a single word.
• Data Verification: We track map pack movement using BrightLocal and Whitespark.
• Algorithm Alignment: We monitor Google’s actual documentation, ignoring SEO forum rumors.

We read it. We tested it. We published it.

If an algorithm update changes how Google processes review velocity, we update our guides immediately. We rely on hard data and our own proprietary tracking tools. We hold strong opinions based entirely on operational reality.

Three years of testing. Zero shortcuts. Real results.

Get in Touch

We answer our own emails. If you have a specific question about a suspended Google Business Profile or a sudden drop in local traffic, reach out. We review every inquiry within 48 hours.

We don’t accept guest posts from generic marketing agencies. We only collaborate with actual practitioners who can show real ranking data. If you have a case study about Stockton local search, we want to see it.